Urban campus. Career-focused. Engaged Learning.
The challenge is real and practical, and faced by many in higher education: How do you continuing to increase applications in a world where more and more people are questioning the value of a college?
A Cleveland State kid is a different kind of student. They’re not “playing” college -- they’re far more pragmatic. College has a purpose: You get a degree. You get job. You chart your path. College is a little about experience, but it’s more about going to school to succeed and have a better life.
We made the CSU story a practical story about connections to industries and partnerships in Northeast Ohio while still showing you can have an experience in the heart of a thriving city. We tell the CSU story through digital and social platforms, connecting with our Gen Z audience in ways that are true and relevant, sincere and authentic to the brand. Every touchpoint shows that Engaged Learning is more than a phrase—it’s translatable to the real world and will help you get what you want out of life.
Awareness. Consideration. Action. The mark of effective marketing in education is applications. Partnering with Falls & Co., CSU has seen student applications rise.