Falls & Co. Welcomes Alana Coticchia as Director of Social Media

May 31, 2023

Falls & Co. proudly announces the appointment of Alana Coticchia as Director of Social Media.

With an extensive background in influencer marketing and social media strategy and analytics, Coticchia’s 18 years of experience will broaden the scope of social media opportunities and campaign offerings for Falls & Co. clientele.  

In her previous position as a Social Media Team Lead for a software company, Coticchia showcased the depth of her online expertise by uncovering new media trends and examining evolving social algorithms for her organization. As Director, Coticchia will lead and collaborate with a team of social media and influencer marketing rock stars at Falls to create and execute successful strategic and integrated campaigns for our clients. 

"Being at the forefront of the social media industry boom was an integral part of my career growth, and I couldn’t be happier.  My adaptability has played a key role in this industry, and I look forward to contributing to Falls & Co.’s success in delivering fresh, enticing content and implementing strong influencer campaigns for our clients,” stated Coticchia.

Coticchia holds a Bachelor of Science in Journalism & Mass Communications, with a minor in Travel & Tourism from Arizona State University, and helped pave the way for what’s now known as ‘influencer marketing’ with extensive blogging experience and journalistic endeavors.  Her ability to know the latest trends, burgeoning platforms and enhancing the connectivity of the Cleveland Community positions her as a fundamental leader for Falls & Co.'s social team.

During her downtime, Alana and her husband Dean spend quality time with their 4-year-old Golden Retriever, Jagger. 

Fun Facts:

•    Favorite movie quote: “It’s all happening,” Penny Lane, Almost Famous
•    Unknown fact: I’ve seen The Rolling Stones 3x…fourth coming up this summer! 
•    Favorite color: Sea glass green
•    Most craved candy: Swedish Fish
•    Beloved CLE moment: So many memories but nothing will ever top getting into the (extremely exclusive and surprise!) Foo Fighters show at The House of Blues the week of their Rock Hall Induction.