Building a solid foundation in the Midwest. 

SITUATION

Although it is now a common site nationwide, just a few years ago, The Home Depot^®
— a $90 billion specialty retailer — was only a regional player in the North American
market. As it expanded into the Midwest, they turned to Falls to launch its stores in Ohio,
Michigan, Indiana and Northern Kentucky.

SOLUTIONS

• Created and executed a series of ongoing weekly broadcast segments in more than a dozen
of its metropolitan Midwest markets

• Set up and broadcasted regular FOX Tool Box segments

• Auditioned actual The Home Depot associates, many of them women, and provided media
training with prepared seasonal talking points